Review Audit Report
Arlene's Truck Stop
4647 W Columbia Ave, Battle Creek, MI 49015
2,235 total Google reviews · 4.3★ average
Response Rate
25%
Sampled your 8 most recent reviews — 2 have an owner response
Estimated Revenue at Risk
$8,000
From 6 unanswered reviews in this sample
Unanswered Reviews Breakdown
0
Negative (1–2 stars)
1
Neutral (3 stars)
5
Positive (4–5 stars)
Sample Responses We'd Write For You
Becky Vandercook — 5/5 stars
“Our food was delicious and the peanut butter pie was to die for! All of the staff were super!”
ReplyChief suggested response
Thank you so much, Becky! We're thrilled you enjoyed your meal, and that peanut butter pie has a way of winning hearts — we'll make sure our kitchen knows it's getting some love! Our staff works hard to make everyone feel welcome, so your kind words truly mean the world to us.
David Lincoln — 5/5 stars
“This is a Top of the Line truck stop. The menu is pretty interesting. Lots of tempting choices.”
ReplyChief suggested response
Thank you so much, David! We're thrilled you enjoyed the menu — we put a lot of thought into keeping things interesting for our drivers and guests who deserve more than just the usual road food. Hope to see you back at Arlene's the next time you roll through!
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How we calculate revenue at risk: Each unanswered negative review deters up to 30 potential customers (Convergys Research). Each unanswered positive review represents ~5 missed repeat visits (BrightLocal). Businesses that respond to 25%+ of reviews earn 35% more revenue on average (Womply, study of 200,000+ businesses).